Fresh Kics™ Meaning

By using the terminology “Fresh,” it can be defined by how the products fit, the way they look, the way they make the customer feel while wearing them. Overall, it’s the ability to be unique, fresh and fly. Our CEO, Robert Lubin dreams was to be able to remind everyone that they too can be fresh & fly in their own pair of sneakers while walking in faith. It's also a way to remind others to stay positive in their faith walk.

Fresh Kics™ meaning/short story.

We spelled the word "Kicks" as "Kics" and took out the extra letter "K" at the end and just left it as "KICS" because we wanted it to be unique, even though it is translated the same. So, really it's "Fresh KICS." The Meaning behind the name/lofo is simple; we just wanted people to know whenever they step foot in our sneakers, and before stepping out them doors to have a constant reminder to stay in (F)aith, but to also remind themselves who/what they're doing it for everyday while rocking our sneakers; and that's for your (F)amily, (F)riends, & your (F)uture. Now join us and our supporters as we all Take a Walk In Faith in Our Fresh Kics

We're about spreading positivity and wanted a name brand that represents that, but also be the representation of reminding others to continuously have Faith in themselves on a daily basis while in our Fresh Kics® sneaker line. It's time to make history and time for us to all take a Walk In Faith in our Fresh Kics®. ~Faith nourishes the heart and the soul.~

Remember,"Faith is taking the first step even when you don't see the whole staircase."

Family- Always Appreciating family that believed in you

Friends- That always supported you

Future- Focusing on your future goals in your life.

A pair of luxury sneakers these days will become your go-to shoes for most days of the year. High-end fashionable sneakers are versatile, stylish, and functional. We believe it’s money well spent if you were to ask us.